Windshield Time With Aaron Mayer

Ryan Incorporated Central's finance and equipment guru prepares you for tariffs.

June 5, 2025

As if equipment managers don't face enough uncertainty, the specter of tariffs looms large.

They’re on, they're off, they’re under “negotiation.”

Aaron Mayer, director of finance & equipment for Ryan Incorporated Central, Janesville, Wisconsin, who says he does his best thinking during windshield time, talked to CE senior editor Frank Raczon about his company's preparations for tariffs.

How to standardize your PM program like Ryan Central

Mayer also tells us what’s happened with components and prices so far.

Ryan Incorporated Central is the 2025 large fleet (>$100 million ERV) Fleet Masters Award winner.

About the Author

Frank Raczon

Raczon’s writing career spans nearly 25 years, including magazine publishing and public relations work with some of the industry’s major equipment manufacturers. He has won numerous awards in his career, including nods from the Construction Writers Association, the Association of Equipment Manufacturers, and BtoB magazine. He is responsible for the magazine's Buying Files.