Would You Trust an Engine Maker to Service Your Entire Machine?
Deutz has undertaken an interesting business strategy. The German engine-maker, which already has a major presence in the U.S., is expanding its service capabilities to whole goods--meaning your entire fleet.
Spencer McHugh from Deutz explained the move to Construction Equipment's Frank Raczon covering choosing territories, finding and training technicians, warranty work, and why managers should consider an engine manufacturer for total service.
About the Author
Frank RaczonFrank Raczon
Frank Raczon has influenced and covered the equipment industry for 35 years, including 15 years as senior editor of Construction Equipment, and marketing, advertising, and public relations work for the industry's top manufacturers. He authored "Caterpillar: Modern Earthmoving Marvels" (Motorbooks, 2015), and has won numerous awards in his career, highlighted by nods from the Construction Writers Association, the Association of Equipment Manufacturers, the Business Marketing Association, and BtoB magazine. Raczon has also won awards from publishing peer groups such as ASBPE and TABPI.