United Rentals has been busy introducing new technologies and riding the wave of a robust rental market.
Some fleet managers are currently renting up to 80% of their fleets and rental shows little to no signs of slowing down.
How can you use utilization to help with the rent vs. buy decision?
Construction Equipment senior editor Frank Raczon sat down with United's Tony Leopold, SVP, Strategy & Digital, to find out what's driving the rental market, what's behind recent innovations, and to gain a glimpse of the future.
About the Author
Frank Raczon
Frank Raczon has covered and influenced the equipment industry for 35 years, including 15 years as senior editor of Construction Equipment, and marketing, advertising, and public relations work with the industry's top manufacturers. In addition to authoring "Caterpillar: Modern Earthmoving Marvels" (Motorbooks, 2015), he has won numerous awards in his career, highlighted by nods from the Construction Writers Association, the Association of Equipment Manufacturers, the Business Marketing Association, and BtoB magazine. Raczon has also won a number of awards from publishing peer groups such as ASBPE and TABPI.