Yanmar Rebrands E-Commerce Platform as YTRent

    July 23, 2024
    The new platform aims to digitize the rental sector.
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    Yanmar
    Yanmar Y-Rent rental platform

    Yanmar has rebranded its e-commerce solutions platform Makinagetir as rental solution YTRent. The platform "seeks to go beyond traditional online equipment rentals by embracing the vision of becoming a solution partner in the industry" it says.

    Yanmar
    Rental acquired by YTRent working on site.
    Rental acquired by YTRent working on site.

    Makinagetir was one of Yanmar’s first forays into the sharing economy and allowed private owners and businesses to make money from their underused construction equipment assets while offering users the opportunity to access industrial equipment.

    The newly named YTRent has recently added agricultural machinery and equipment to its offerings. The platform has 4,000 users, 7,000 registered machines, and more than 12,000 completed transactions. 

    "We aim to lead the digitalization of the machine rental sector and develop online processes in line with customer needs," said Can Vapurcu, Digital Systems and E-commerce business line manager of Yanmar Turkey, in a statement. "With the innovations we plan to introduce in 2024, we hope to expand this business model beyond Turkey, promoting the online machine rental model in other markets."

    YTRent's journey began in Turkey's Aegean region in 2016 and expanded to the Marmara region in 2022, followed by Central Anatolia. This expansion led to a 2.5-fold increase in website visitors and project requests, as well as a 65% increase in business results.

    Since 2021, YTRent has seen a resurgence in growth, marked by significant increases in registered suppliers and equipment rental requests, according to the company.