ELGi Compressors USA (ELGi) will rebrand its portable air compressor line in North America, previously branded as Rotair. ELGi acquired the Italian-based portable air compressor manufacturer in 2012.
The rebranding will strengthen the ELGi’s presence in the North American portable air compressor market, according to the company.
“The North American portable air compressor market is a key focus area for ELGi,” said Anvar Varadaraj, president, in a statement. “The market fueled by the expansion of urban population growth, favorable government policies, industrialization, and manufacturing activities is estimated to grow at a healthy rate.
“Over the past 10 years, ELGi has established reliable distribution and brand recognition in North America,” he said. “Globally, the ELGi brand is synonymous with quality and reliability. We are proud to put the ELGi name and logo on our portable air compressors.”
Source: ELGi