Hitachi Rebrands as Landcros

Hitachi Construction Machinery will change its name and brand to Landcros in April 2027.

Read today’s top news.

In announcing the move, the company said “Landcros is a symbolic word that represents the guiding ideals the company will follow as they look towards the future. The new brand name combines the word ‘Land,’ representing their respect for the company’s history and their vision for the future, with ‘Customer,’ ‘Reliable,’ ‘Open,’ and ‘Solutions,’ to express how they plan to provide innovative solutions to their customers.”

A new logo and machine decals will be introduced, but the company says manufacturing product offerings will remain the same. It said dealer support would also continue.

“Hitachi Construction Machinery started as a part of Hitachi Ltd. in 1950,” said Hidehiko Matsui, CEO and chairman of Hitachi Construction Machinery Americas, in a statement. “In 1970, they incorporated as a corporation and has since built a strong legacy of earning customer trust and contributing to society with the Hitachi Brand. With this upcoming phase for our company, we are looking forward to adding to that history by providing our customers solutions beyond machines.”

Stated Simon Wilson, COO:

“[T]his represents our renewed commitment to continue creating solutions that solve industry and job site problems. With the Landcros brand, we will develop products that integrate technologies like AI, augmented reality, remote operations, advanced robotics, and more. Our goal is to offer our customers intelligent machines capable of operating, learning, and adapting to their current and future needs, while maintaining the key functional components that they prefer us for.”

During the transition period before the official brand change in 2027, Hitachi Construction Machinery and its dealers will use a dual Hitachi Construction Machinery Reliable Solutions – Landcros logo.