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Kevin Smith Named GM of Toro's Ditch Witch

January 20, 2021
A smiling executive
Kevin Smith, new general manager of Ditch Witch.

Kevin Smith has been named the general manager of the recently formed Ditch Witch Division of The Toro Company.

Smith is tasked with bringing the businesses of Ditch Witch, Subsite Electronics, American Augers, and Trencor into one organization whose products will be sold primarily through the worldwide Ditch Witch dealer channel.

Dennis Wierzbicki, the previous president of Ditch Witch, has retired.

“Ditch Witch and Subsite customers have long enjoyed the localized service and support from their local Ditch Witch dealerships,” said Smith. “Those same market-leading benefits from our dealers will now be extended to current and new American Augers and Trencor customers around the world at one of our more than 175 dealer locations.”

Smith has spent 20 years in the Ditch Witch organization gaining experience in manufacturing, product development, research and development, sales, market development, product management, and in direct sales with the dealer organization. From there, Smith served as president of MTI Equipment for seven years, where he expanded the brand’s presence in the used HDD equipment segment.

In 2015, he began leading the Subsite Electronics and HammerHead businesses, where he developed HammerHead’s repair and rehabilitation strategy for the underground utility markets.

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