Platform Seeks to Simplify Work Truck Industry, Choices
Work Truck Incyte has launched a new website and flagship platform, introducing what the company describes as Market Discovery Intelligence (MDI).
MDI is a new approach to identifying, understanding, and navigating the work truck and truck equipment industry through a comprehensive visual mapping system.
At the core of the platform is The Map, a proprietary, subscription-based intelligence tool designed to help users quickly identify qualified business locations already focused on selling and supporting work truck equipment throughout the United States and Canada.
Unlike traditional prospecting databases that focus on individual contact information, Work Truck Incyte’s platform provides a strategic, location-based view of the industry.
A fragmented industry
“The work truck industry is extremely fragmented, and historically, finding the right companies has required searching multiple association lists, dealer locators, trade show directories, and general web searches,” said Brian Evans, founder of Work Truck Incyte. “We created Work Truck Incyte to eliminate that inefficiency and give professionals a single, reliable place to visually discover who the players are in any market.”
The Map currently features more than 6,600 verified business locations across North America. Coverage includes detailed mapping of truck equipment distributors, dealers, and upfitters throughout the United States and Canada.
The platform also provides extensive visibility into truck chassis dealer networks by brand, including both new and used truck dealers, offering users a clearer understanding of OEM distribution coverage and equipment installation opportunities.
Trailers, too
In addition, Work Truck Incyte has already begun integrating trailer dealer networks representing multiple trailer categories, with ongoing expansion planned as part of the platform’s continuous data growth strategy.
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Each location featured within The Map is curated through extensive research using multiple trusted industry sources and verification methods, with ongoing updates designed to maintain accuracy, relevance, and usability for industry professionals.
In addition to The Map, the Work Truck Incyte website includes a growing collection of free industry resources designed to support professionals across sales, marketing, management, and operations.
These resources include downloadable material weight reference guides, cubic yardage calculators, curated industry association directories, and trade show listings designed to help companies stay connected to key industry events and organizations.
This platform won't sit still
The company has announced plans to continue expanding the platform throughout 2026, including:
- Addition of more than 900 work truck and equipment manufacturers
- Continued expansion of trailer dealer network coverage across multiple trailer segments
- Integration of fire apparatus and emergency equipment market locations
- Ongoing data verification and feature enhancements.
Work Truck Incyte is available through annual subscription access.