Bobcat Talks Larger Products, Tech Strategy

Joel Honeyman joins us at Bauma to talk about the brand's latest moves.

Bobcat recently introduced its largest-ever excavator and largest-ever wheel loader.

As the company expands from its compact roots, Construction Equipment senior editor Frank Raczon caught up with Bobcat VP of global innovation Joel Honeyman during Bauma in Munich, Germany.

Honeyman talked about the larger units and where Bobcat is on various technologies, including electrification and AI.

About the Author

Frank Raczon

Frank Raczon has covered and influenced the equipment industry for 35 years, including 15 years as senior editor of Construction Equipment, and marketing, advertising, and public relations work with the industry's top manufacturers. In addition to authoring "Caterpillar: Modern Earthmoving Marvels" (Motorbooks, 2015), he has won numerous awards in his career, highlighted by nods from the Construction Writers Association, the Association of Equipment Manufacturers, the Business Marketing Association, and BtoB magazine. Raczon has also won a number of awards from publishing peer groups such as ASBPE and TABPI.

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