Caterpillar experienced a big boost in ecommerce customers in 2023, to the tune of 100,000 new users.
Cat group president Bob DeLange recently spoke at a Jeffries Group virtual event and highlighted some of his company's ecommerce efforts.
As reported by Digital Commerce 360, one part of the ecommerce initiative is the Cat Central mobile app. A customer can use the app to scan the QR code on a machine and get information directly related to that piece of equipment, which the app identifies through the serial number embedded in the QR code.
Read also: Cat Central App Combines eCommerce
Cat surpassed $2 billion in digital part sales in 2021, and in May 2022 set a goal of increasing online sales through its dealers by another 50% within three years, the report said.
Source: Digital Commerce 360
About the Author
Frank RaczonFrank Raczon
Frank Raczon has covered and influenced the equipment industry for 35 years, including 15 years as senior editor of Construction Equipment, and marketing, advertising, and public relations work with the industry's top manufacturers. In addition to authoring "Caterpillar: Modern Earthmoving Marvels" (Motorbooks, 2015), he has won numerous awards in his career, highlighted by nods from the Construction Writers Association, the Association of Equipment Manufacturers, the Business Marketing Association, and BtoB magazine. Raczon has also won a number of awards from publishing peer groups such as ASBPE and TABPI.