Earthmoving

Caterpillar Grows Ecommerce Customers

March 22, 2024

The company saw a 100,000 boost in customers last year.

Caterpillar experienced a big boost in ecommerce customers in 2023, to the tune of 100,000 new users.

Cat group president Bob DeLange recently spoke at a Jeffries Group virtual event and highlighted some of his company's ecommerce efforts.

As reported by Digital Commerce 360, one part of the ecommerce initiative is the Cat Central mobile app. A customer can use the app to scan the QR code on a machine and get information directly related to that piece of equipment, which the app identifies through the serial number embedded in the QR code.

Cat surpassed $2 billion in digital part sales in 2021, and in May 2022 set a goal of increasing online sales through its dealers by another 50% within three years, the report said.

Source: Digital Commerce 360

About the Author

Frank Raczon

Raczon’s writing career spans nearly 25 years, including magazine publishing and public relations work with some of the industry’s major equipment manufacturers. He has won numerous awards in his career, including nods from the Construction Writers Association, the Association of Equipment Manufacturers, and BtoB magazine. He is responsible for the magazine's Buying Files.