One of compact equipment maker Takeuchi's road warriors, Southeastern regional product manager David Caldwell, spends significant time with dealers and customers.
He assists during sales, demonstrations, and customer applications, all while gathering valuable feedback.
How to safely operate compact equipment with attachments
Caldwell takes the voice of the customer back to the company; a recent result was the TL11R3 compact track loader, Takeuchi's first with E-H controls. Construction Equipment's Frank Raczon talked with him about the process.
Raczon’s writing career spans nearly 25 years, including magazine publishing and public relations work with some of the industry’s major equipment manufacturers. He has won numerous awards in his career, including nods from the Construction Writers Association, the Association of Equipment Manufacturers, and BtoB magazine. He is responsible for the magazine's Buying Files.
