Voices From the Road: How Your Input Shapes Machines
One of compact equipment maker Takeuchi's road warriors, Southeastern regional product manager David Caldwell, spends significant time with dealers and customers.
He assists during sales, demonstrations, and customer applications, all while gathering valuable feedback.
How to safely operate compact equipment with attachments
Caldwell takes the voice of the customer back to the company; a recent result was the TL11R3 compact track loader, Takeuchi's first with E-H controls. Construction Equipment's Frank Raczon talked with him about the process.
About the Author
Frank RaczonFrank Raczon
Frank Raczon has influenced and covered the equipment industry for 35 years, including 15 years as senior editor of Construction Equipment, and marketing, advertising, and public relations work for the industry's top manufacturers. He authored "Caterpillar: Modern Earthmoving Marvels" (Motorbooks, 2015), and has won numerous awards in his career, highlighted by nods from the Construction Writers Association, the Association of Equipment Manufacturers, the Business Marketing Association, and BtoB magazine. Raczon has also won awards from publishing peer groups such as ASBPE and TABPI.