Voices From the Road: How Your Input Shapes Machines
One of compact equipment maker Takeuchi's road warriors, Southeastern regional product manager David Caldwell, spends significant time with dealers and customers.
He assists during sales, demonstrations, and customer applications, all while gathering valuable feedback.
How to safely operate compact equipment with attachments
Caldwell takes the voice of the customer back to the company; a recent result was the TL11R3 compact track loader, Takeuchi's first with E-H controls. Construction Equipment's Frank Raczon talked with him about the process.
About the Author
Frank Raczon
Frank Raczon has covered and influenced the equipment industry for 35 years, including 15 years as senior editor of Construction Equipment, and marketing, advertising, and public relations work with the industry's top manufacturers. In addition to authoring "Caterpillar: Modern Earthmoving Marvels" (Motorbooks, 2015), he has won numerous awards in his career, highlighted by nods from the Construction Writers Association, the Association of Equipment Manufacturers, the Business Marketing Association, and BtoB magazine. Raczon has also won a number of awards from publishing peer groups such as ASBPE and TABPI.