Ford will reduce production of its electric pickup truck, the F-150 Lightning. The move comes on the heels of Hertz announcing a 33% reduction in the number of electric vehicles in its rental fleet.
Both companies said that increases in gasoline-powered units would accompany the cuts.
Ford did not quantify the production cuts for Lightning. It had reduced the number of shifts in its Dearborn, Michigan, plant from three to two last year, and according to news reports, this move will cut another shift effective April 1. News reports cited Ford executives who said it would relocate workers to plants that manufacture gas-powered vehicles. The company said it would increase production of its Bronco SUV and Ranger pickup truck.
“We are taking advantage of our manufacturing flexibility to offer customers choices while balancing our growth and profitability,” Jim Farley, CEO, said in a statement.