Ritchie Bros. Adds VeriTread to Platform

Jan. 10, 2023
Includes a marketplace for listing and quoting shipments
VeriTread
Veri Tread Logo 63bdaf4121f43

Ritchie Bros. has increased its stake in VeriTread from 11 percent to 75 percent and will add the platform to its suite of services.

VeriTread is designed to be an efficient and reliable solution for open deck transport, connecting shippers and service providers, according to Ritchie Bros. It includes a marketplace for listing and quoting shipments, an in-house brokerage to handle complex and urgent freight deliveries, detailed equipment specifications, and more.

“VeriTread adds to our suite of services supporting the needs of equipment owners throughout the equipment lifecycle, said Ann Fandozzi, Ritchie Bros. CEO, in a statement. “At the same time, it also helps create a more efficient global marketplace by integrating transportation solutions directly into our new marketplace technology. VeriTread, in combination with our satellite yards, will allow us to further scale and accelerate our hybrid marketplace model through increased capacity optimization and seamless customer experiences.”

Said Jeff Cox, founder, president, and CEO of VeriTread, in a statement:

“Together we are focused on delivering an extraordinary customer experience, with trustworthy and reliable transportation for heavy equipment, vehicles, and other industrial assets.”

Source: Ritchie Bros.

About the Author

Rod Sutton

Sutton has served as the editorial lead of Construction Equipment magazine and ConstructionEquipment.com since 2001. 

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