Liebherr USA Announces New Managing Director


Kai Friedrich, Managing Director of Liebherr USA.
Kai Friedrich, Managing Director of Liebherr USA.

Liebherr welcomes Kai Friedrich as Managing Director of Liebherr USA, Co. and Divisional Director of Construction Equipment. Friedrich will be taking over the role previously held by Peter Mayr.

Friedrich will oversee and implement the corporate and strategic plans for the nine product segments under Liebherr, the sales and service organization. The nine product segments include: mobile and crawler cranes, tower cranes, components, concrete technology, refrigeration and freezing, mining, deep foundation machines, maritime cranes, and construction equipment.

H will also be responsible for managing the team of Liebherr sales, service, training, and product management staff for the construction equipment product range which provides dedicated support, resources, and the latest products to the distribution network in the U.S market. 

“I am looking forward to working with our experienced team and the well-established distribution network in supporting and engaging our customer base, here in the U.S. It is a pleasure and honor for me to join the Liebherr USA team. Considering the potential, diversity and importance of the U.S. market for Liebherr, I’m thrilled to lead the team into this new exciting period post COVID-19,” says Friedrich.

Friedrich will officially take over the Managing Director of Liebherr USA, Co. role from Peter Mayr on August 1, joining Torben Reher, Liebherr USA, Co. Managing Director in Newport News, Virginia, overseeing U.S. operations.