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Komatsu Rebrands Mining Product Lines


Surface drills

A mining haul truck
Some of Komatsu's mining equipment will undergo rebranding, while some will retain the P&H and Joy names. This mining haul truck is unaffected.

Komatsu has announced plans to rebrand its underground hard rock equipment, surface wheel loaders, and new line of blasthole drills to reflect the company’s focus on growth in these areas.

The company will retain its P&H and Joy brands for the products longest associated with those names: P&H for its electric rope shovels, hybrid shovels, draglines, and 320XPC blasthole drill; Joy for longwall systems, and room and pillar equipment.

Rebranding as Komatsu all surface wheel loaders, new blasthole drills, and all underground hard rock equipment, expands the Komatsu brand in mining while retaining the legacies of its other respected brands, said Jeffrey Dawes, president and CEO of Komatsu Mining.

“Building on the growth of our mining portfolio,we’re excited to unite more products under the Komatsu brand, while respecting the history and value of the P&H and Joy brands,” Dawes said. “As we approach Komatsu’s 100th anniversary, it’s a great moment to expand the brand in mining and celebrate the growth of these product lines.”

Source: Komatsu Mining

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