Komatsu Rebrands Distributors

April 1, 2020
A Komatsu sign.

Komatsu has created a corporate unit to manage its company-owned distributor branches, and will rebrand the branches as “Komatsu.”

The rebrand affects Pine Bush Equipment, Midlantic Machinery, Komatsu Northeast, and Edward Ehrbar along the eastern seaboard; those in New Mexico and Texas under the name Komatsu Southwest; and sites in Nevada, Montana, Utah, and Wyoming under the Komatsu Equipment Co. banner.

“More than just a name change, this decision shows Komatsu’s commitment to provide the best customer support in the territories where these branches do business,” said Rod Schrader, chair/CEO of Komatsu’s North American operations, in a prepared statement. “Ultimately, we want to make it an easy decision for customers to come back to us again and again for equipment, service and solutions.”

The change supports Komatsu’s long-term strategic plans to grow and strengthen its distribution channels, the company said. The move will provide customers of these branches with additional equipment and parts inventory, as well as greater service and support resources. Trade territory for the renamed branches remains the same, as do all equipment lines sold and services provided.

Grant Adams, former president of Komatsu Southwest, will lead the new unit as VP/general manager of company-owned distribution. His responsibilities will include defining strategy, managing profitability, and continuing to develop strength among the regional leadership teams.

“Customers can rest assured that the team helping them grow their businesses yesterday will be there for them tomorrow,” said Adams in a statement. “They’ll just have more resources. And I’m looking forward to taking all the best practices at a regional and branch level and incorporating them across the organization, so the whole equals more than the sum of its parts.”

Source: Komatsu Americas