An Interview with...

By Staff | September 28, 2010

AEMP is honored to welcome Manitowoc Crane Group as the newest AEMP Partner for Growth. Manitowoc was founded in the lakeshore community of Manitowoc, Wis., in 1902 as a shipbuilding and ship-repair organization. Since that time, the company has grown and diversified, entering the lattice-boom crane business in the mid-1920s and branching into commercial refrigeration equipment shortly after World War II.

Today, the company is comprised of three segments: cranes, foodservice equipment, and marine. In each of these segments, Manitowoc is the industry leader in market share, product innovation, and product support services.

They have operations in more than 20 countries around the world and will continue to expand the global reach of products and services to meet the needs of their customers.

AEMP spent some time visiting with David Birkhauser, Senior Vice President for Manitowoc Crane Group.

AEMP: What motivated Manitowoc to become an AEMP Partner for Growth?

Dave: The Manitowoc Crane Group, as a leader in the North American market, felt that becoming a partner with AEMP was the right thing to do. We want to give back to our industry and support and grow the critical equipment management profession.

AEMP: You mention growing the equipment management profession. Can you tell us more about that?

Dave: We feel it is very important to get more young people involved in the equipment management profession. To that end, we are very supportive of the work being done by the AEMP Foundation. Currently, in conjunction with one of our dealers in Oklahoma, we're involved with a program to develop, recruit and train equipment managers through local educational institutions. The program is actually administered by the University of Oklahoma.

AEMP: Dave, any other thoughts concerning Manitowoc's affiliation with AEMP?

Dave: As we got to know the organization and the focus of its work, we decided to join. With that decision comes the commitment to be fully engaged in helping AEMP to fulfill its mission. To that end we're already on board to host the opening keynote speaker for the 26th AEMP Management Conference in Las Vegas this coming March.

AEMP: Dave, we thank you for that, and for Manitowoc joining forces with AEMP to support the equipment management profession.