Insights into Equipment Renting

Oct. 5, 2017

As purchasing and leasing decisions are often based on long-term need, rental decisions also consider the length of time the machine is required. Eight in 10 respondents say they rent when they have limited use, 58 percent rent when an unexpected need arises, half say they rent to cover for downtime, and 46 percent say they rent because future need for the machine is uncertain.

Performance factors are “very important” for respondents who rent, with reliability, productivity, and utilization at the top. Supplier reputation, product support, and brand are also “very important,” with responses of 49 percent, 39 percent, and 22 percent, respectively.

Short-term rental is overwhelmingly the most used strategy for respondents. Some 14 percent of respondents say they are renting machines from other fleets, using peer-to-peer rental.