Manitou Names Brad Boehler President of North America

Manitou Group has appointed Brad Boehler as president of its North America region, placing him on the company’s executive committee and tasking him with accelerating growth across the company’s handling, aerial work platform, and earthmoving product lines.

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Based in West Bend, Wisconsin, Boehler will focus on increasing market share, improving service responsiveness, and strengthening customer experience across the region, according to Manitou. His role includes oversight of operational performance at Manitou Group’s manufacturing facilities in Yankton and Madison, South Dakota, ensuring production capabilities align with commercial priorities while advancing what the company describes as a customer-centric culture.

“I am proud and enthusiastic to join Manitou Group and take on this new challenge,” Boehler said in a statement. “We have highly committed employees and two strong value-added brands in Gehl and Manitou.”

Boehler brings more than 25 years of experience in construction and lifting equipment. An engineer by training, he previously served as president of Skyjack for more than eight years and later held leadership roles at Morbark and Makinex USA, where he led business development and dealer network management across the United States.

--This piece was created with the assistance of generative AI tools and was edited by our content team for clarity and accuracy.