United Rentals Expands Digital Tools

United Rentals has added Smart Suggestions and Equipment Fit Augmented Reality (AR) to help customers in their rental acquisition choices.

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Smart Suggestions uses advanced machine learning to recommend equipment based on factors such as customer order history, job site data, seasonality, and industry trends. The tool predicts what customers are most likely to need next, helping them bypass a full catalog search and move quickly to the right rental option. URI said the tool has reduced by 27% the time it takes users to identify and order equipment.

Equipment Fit AR virtually places 3D models of equipment on a job site using a mobile device. This feature makes it easier to evaluate equipment dimensions, confirm proper fit, and plan for placement in tight or restricted-access areas. Equipment Fit AR is currently available for select equipment categories, with additional offerings under development.

“Smart Suggestions and Equipment Fit AR are about anticipating customer needs,” said Paul Maddison, director of product management, in a statement. “By leveraging machine learning and augmented reality, we’re giving customers tools that help them make confident, informed decisions at the moment of rental. It’s about delivering the right equipment at the right time, with less friction.”