Weisbaum Tapped to Head New Holland Construction
Brian Weisbaum has been named the new head of New Holland Construction, a CNH brand.
He replaces Tyler Mills, who led the North American business between 2020 and 2024. Mills will move into a new CNH position as head of construction parts commercial, North America, overseeing parts and aftersales commercial operations for Case and New Holland Construction brands.
Weisbaum formerly headed network development and sales support, and global customer experience, for both CNH construction brands.
His focus will be strengthening New Holland's dealer network, along with "bringing digital retailing to the construction industry," the company said.
About the Author
Frank RaczonFrank Raczon
Frank Raczon has influenced and covered the equipment industry for 35 years, including 15 years as senior editor of Construction Equipment, and marketing, advertising, and public relations work for the industry's top manufacturers. He authored "Caterpillar: Modern Earthmoving Marvels" (Motorbooks, 2015), and has won numerous awards in his career, highlighted by nods from the Construction Writers Association, the Association of Equipment Manufacturers, the Business Marketing Association, and BtoB magazine. Raczon has also won awards from publishing peer groups such as ASBPE and TABPI.
