CNH Industrial, the parent company of Case Construction Equipment, will cease all construction equipment sales activities in China effective on December 31.
A report on Global Newswire out of London says that in the course of 2021, sales of construction equipment in China totaled approximately $88 million, and CNH Industrial does not expect to incur significant charges in connection with the cessation of its construction equipment sales activities in China.
This decision is part of the company’s ongoing turnaround plan for its global construction business, CNH says, and it remains fully committed to its customers and dealers in China. It will continue to support the existing fleet of Case machines.
All other existing CNH Industrial activities in the country will not be affected by this decision and will continue without any change.
About the Author
Frank Raczon
Frank Raczon has covered and influenced the equipment industry for 35 years, including 15 years as senior editor of Construction Equipment, and marketing, advertising, and public relations work with the industry's top manufacturers. In addition to authoring "Caterpillar: Modern Earthmoving Marvels" (Motorbooks, 2015), he has won numerous awards in his career, highlighted by nods from the Construction Writers Association, the Association of Equipment Manufacturers, the Business Marketing Association, and BtoB magazine. Raczon has also won a number of awards from publishing peer groups such as ASBPE and TABPI.