The Day is Coming When Managers Will Detect Alcohol Impairment
Managers have been eager to use technology to ensure that drivers aren't putting assets or lives at risk.
Front- and rear-facing cameras and telematics that record driving events such as speeding and hard braking are just the start.
SmartEye, a Swedish company that develops Driver Monitoring Systems (DMS) for the automotive industry, has been selected to install a DMS that includes alcohol impairment detection in two vehicle models from a Japanese manufacturer.
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According to SmartEye, this is the first time alcohol impairment detection is being included in a DMS delivery.
The new vehicles featuring Smart Eye’s technology are scheduled to go into production in 2028. The estimated revenue for the order is SEK 50 million, based on product life cycle volume projections.
“We are gaining market share on the important Japanese market, adding another OEM to our list of clients,” said Martin Krantz, CEO and founder of Smart Eye.
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“The thing that excites me the most... is that we’re gaining traction for our newly developed intoxication solution. Three features are crucial for improving car safety with DMS: drowsiness, distraction, and intoxication," Krantz said.
"This year, impairment detection is emerging as the latest battlefield in the DMS market. More market traction is to be expected, both from new and existing customers, as this upgrade is available across Smart Eye’s DMS customer base.”
About the Author
Frank Raczon
Frank Raczon has covered and influenced the equipment industry for 35 years, including 15 years as senior editor of Construction Equipment, and marketing, advertising, and public relations work with the industry's top manufacturers. In addition to authoring "Caterpillar: Modern Earthmoving Marvels" (Motorbooks, 2015), he has won numerous awards in his career, highlighted by nods from the Construction Writers Association, the Association of Equipment Manufacturers, the Business Marketing Association, and BtoB magazine. Raczon has also won a number of awards from publishing peer groups such as ASBPE and TABPI.