I’m excited to officially step into the role as head of content for Construction Equipment. This is a dream job. Construction Equipment is one of the most established and trusted brands in the construction media world. It has covered iron, fleets, and the business of off-highway machinery since 1949. It has an incredible legacy, and I’m proud to be a part of its next chapter. I’m also energized to join Endeavor Business Media, a fast-growing publishing house investing heavily in B2B journalism and its next chapter. Let’s talk about how these worlds are coming together to continue Construction Equipment’s editorial excellence in 2026 and beyond.
A legacy built by great writers and editors
Construction Equipment doesn’t change hands lightly. The brand has had remarkably few editors-in-chief. I’m following Rod Sutton, who spent 24 years in the main editorial chair. Rod is a mentor and an industry friend. I’ll miss seeing him at tradeshows and product launches. His editorial integrity was always the industry standard. But I’m excited to work closely with Frank Raczon. Frank brings decades of experience covering fleets and construction equipment. He has one of the strongest, most recognizable voices in this industry. Smart. Measured. Direct. That voice is a major asset for this brand. Then add in seasoned scribes like Tom Berg and Richard Ries, and you’ve got a dream team of machine experts.
My path through B2B media
I’ve spent more than two decades building and leading both consumer and B2B media brands. I started in daily newspapers and alternative weeklies. I produced Cleveland’s visitors bureau magazine on the editorial side for 10 years. Most recently, I served as publisher and editorial director of Compact Equipment and founding editor of Craft Brewing Business. I’ve written on everything from politics and beer to music and construction equipment. I’ve interviewed everyone from Kid Rock to Larry Bell. I’ve launched brands from scratch, grown audiences, and adapted editorial models through mega disruptions — from print to digital and now from the decline of organic search to the birth of language models. Along the way, my work has earned 17 national and regional editorial awards since 2018, including national gold Azbee honors, investigative reporting awards and multiple wins for long-form writing and video journalism. I intend to bring that same standard to Construction Equipment.
A sharper digital and video focus for CE
Digital will be a major priority moving forward. Not louder. Smarter. More diversified. Higher quality. Higher value. We will put renewed emphasis on the website, newsletters, and video. That means publishing more frequently, staying fresher on news and products, and structuring stories for an SEO- and AEO-driven world. Every story should earn its place in search and in inboxes. Construction Equipment’s video presence will grow. We already have momentum (our Weekly Iron product). We’ll build on that with intention. Expect more influencer market research, equipment walkarounds, and podcast-style interviews that explain how machines and fleets work in the field. We’ll also experiment with new formats across YouTube, social, and the website — think quick-hit, short-form vids — but always grounded in CE’s editorial DNA.
Strength inside the Endeavor Construction Group
Construction Equipment benefits from being part of Endeavor’s construction division. This is what maybe excites me the most about my new position — the backing of this publishing house. Endeavor sister publications include respected brands like Roads & Bridges, Mass Transit, and Rental Equipment Register. That ecosystem brings deeper resources, broader market intelligence, and opportunities for collaboration across sectors that increasingly overlap on jobsites. I see a future where brands like these provide you the complete picture of off-highway machinery.
Print still defines the brand
Print remains essential to Construction Equipment. That will not change. The magazine will continue to deliver great long-form reporting and franchise fleet features like the Annual Report & Forecast and each year’s Top 100 Products. Print allows for space for depth and nuance. It complements digital. It doesn’t compete with it. Construction Equipment was built on quality, trust, and consistency, and those values still guide where this brand goes next. So, feel free to sign up for our print publication while we’re talking about it.
Looking forward
This role brings together everything I care about as a journalist, editor, and manager. Serious editorial coverage. Digital growth done right. Video with purpose. Print that still matters. Construction Equipment has an extraordinary history. My job is to respect it, strengthen it and help it evolve. I’m excited to get to work, but maybe you have some suggestions. Honestly, I probably need them. Shoot me an email (it's below). Let’s work together.
About the Author
Keith Gribbins
Keith Gribbins is the head of content at Construction Equipment, where he leads editorial strategy across print, digital, video, and social channels. An award-winning journalist with more than 20 years of experience, Keith has won 17 national and regional editorial awards and is known for his hands-on reporting style, regularly visiting manufacturers, operating equipment, and covering major industry events worldwide.