Rokbak named two Dealer of the Year recipients: Hills Machinery for highest volume and Shafer Equipment for highest market share.
“Hills and Shafer both performed exceptionally well last year,” said Robert Franklin, director of sales, Americas, in a prepared statemtn. “These two Rokbak representatives in the Lower 48 could hardly be any further apart, geographically speaking, and their client base is pretty different too—but they both share our determination to increase our customers’ productivity and profitability with the most efficient, reliable haulers on the market.”
Shafer is located in Sparks, Nevada, and serves northwestern Nevada and northeastern California. It saw 40 percent growth in its hauler business over 2020’s total. It has been a Rokbak / Terex Trucks dealer for nine years, and company president Jay Shafer said although it has been a predominantly rentals-based market, sales rose to claim an equivalent share last year.
“Probably half of that growth can be attributed to several large projects, with the rest being largely down to the good old-fashioned hard work of our sales team—which has also increased demand for rentals, parts and services,” Shafer said in a statement.
“The market out here is evenly distributed between commercial building and residential projects, but definitely favors the bigger RA40 machines due to our wide open spaces,” he said. “Our customers are hauling huge quantities of dirt and, as development spreads towards the foothills of the Sierra Nevada, scrapers are no longer effective due to the underground rock.
“The performance and reliability of these haulers have been critical in attracting new customers,” he said. “And our customers appreciate that we have a very good support team on hand to take care of their service and maintenance needs.”
Hills Machinery, which serves customers from seven locations across North and South Carolina, can attribute much of the reason for its success in the Highest Volume category to the local contractors’ preference for the RA30. And unlike SEC, it frequently sells just as many articulated haulers as it rents, and saw continuing strong demand from housing, commercial, industrial, and heavy highway projects throughout the Carolinas.
“Land clearing and road building are the most popular applications for these machines right now,” said Jim Hills, co-founder and president of Hills Machinery, in a prepared statement. “This is one of the fastest-growing housing markets in the country, and lots of infrastructure work needs to be done to keep up with the growth, so we hope this will help us expand our footprint even further.
“We began working with Rokbak / Terex Trucks in 2018,” he said. “Our customers love the comfort and performance of the Rokbak haulers, but most of all they appreciate how ridiculously reliable they are.
“The interface between price and quality has hit a real sweet spot, offering premium performance without the premium price. In fact, the machines have improved so much, I think the rebrand was necessary to highlight all that—and our customers love the new branding too.”
Source: Rokbak
