Edmunds, and Automotive News (AN), are reporting that Nissan may soon drop the Titan and Titan XD full-size trucks from its lineup.
Citing a source with knowledge of Nissan's plans, AN says that the Titan and Titan XD are expected to be built until the end of calendar year 2024, but there are currently no teams working on a replacement. As it stands, 2024 might be the last model year.
Millions of buyers jumped into a new large pickup truck in 2021. Ford moved more than 700,000 F-Series models last year, while Ram and Chevrolet each sold over 500,000 units of their respective light- and heavy-duty trucks, Edmunds says. On the surface, robust sales and high profit margins for these pickups make the segment attractive for newcomers.
That was the thinking that led to the Nissan Titan, a full-size truck that aimed to beat Ford, Ram and GM at their own game. Things haven't worked out for the Titan, however. A redesign in 2016 brought much-needed changes — along with the slightly heavier-duty Titan XD — but the truck faced an uphill battle even then. Perhaps anticipating low sales numbers, Nissan offered the Titan in just a handful of configurations, and though its standard V8 provided plenty of power, it wasn't suitable for all buyers. (The more expensive Titan XD also offered a diesel engine for a few years.)
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Source: Edmunds
