CNH’s Iveco Group Reveals New Logo

Oct. 6, 2021

As CNH Industrial prepares to spin off its Iveco Group in early 2022, the entity’s new logo has been announced.

The logo depicts Iveco Group as the holding company over eight separate brands.

Below the logo is the trickle down of the brands spread across one horizon. At the center of the Group are what CNH calls “the beacon businesses”: Iveco, a commercial vehicles brand that markets heavy, medium, and light-duty commercial vehicles; and FPT Industrial, which powers its sister brands’ products with its engines and transmissions.

Alongside them on the frontline are premium and mass-transit bus and coach brands Iveco Bus and Heuliez; Iveco Defence Vehicles for highly-specialized defense and civil protection equipment; Astra, a global expert in large-scale heavy-duty quarry and construction vehicles; firefighting vehicle and equipment manufacturer Magirus; and Iveco Capital, the financing arm of Iveco Group.

Source: CNH Industrial