Rokbak New Name for Terex Trucks

Sept. 2, 2021

Terex Trucks has rebranded as Rokbak.

“Our company has an incredible history and a proud heritage,” said Paul Douglas, managing director, in a prepared statement. “Seven years ago, we became a member of the Volvo Group, which allowed us to make major improvements in every part of our business. Millions of pounds have been invested in improving our products, modernising [sic] our facilities, expanding our network, and developing our people. It has been a process of continual evolution. That’s why we feel it’s right to recognize this evolution with a new brand name to launch an exciting new chapter in our history. And we’ll keep investing to further improve our machines for our customers.”

Former Terex articulated dump truck models RA30 and RA40 now come in Rokbak branding.

“We’re very excited to reveal our new brand, and of course our haulers are the shop window,” said Douglas. “Rokbak stands for power, performance and reliability. We already have a very healthy order book for the new brand, and we want to further expand our reputation, dealer network and market share. We’re still the same skilled, experienced, and passionate team, committed to making rock-solid haulers every day. But we also have a clear vision for where we want to go and who we want to be.”

Source: Rokbak