IronPlanet Launches Live Streaming Auction Platform

Sept. 8, 2016

IronPlanet has launched IronPlanet LiveStream, an online bidding platform for live on-site auctions.

“IronPlanet LiveStream is as close to being in the room with an auctioneer as an experienced buyer could want,” said Matt Ackley, chief marketing officer. “We’ve taken that live on-site knowledge and used our online marketplace expertise to provide a best-in-class experience that our 1.5 million registered users can tap into for any live on-site sale. What’s important is that we’ve integrated our industry leading online bidding process, PriorityBidding, into the ring at a live sale.”

With IronPlanet LiveStream bidders can: 

  • Place PriorityBids, which allows them to set the maximum price they are willing to pay, and lets IronPlanet’s system automatically place the lowest bid amount required for them to win, up to their maximum
  • Hear as well as view the auctioneer so that they can have a live auction experience
  • Set up “One-Click” bidding to save valuable time in a competitive bidding situation
  • Create a watch list with multiple items in order to streamline their bidding and buying experience

Source: IronPlanet