Bridgestone Americas broke ground on the expansion of its Truck and Bus Radial (TBR) tire plant in Morrison, Tennessee.. The $550 million investment will add 380 new jobs and expand the plant’s existing footprint by 850,000 square feet to support increased capacity and to accelerate the use of advanced technologies.
The facility will be one of the first plants globally to add the capability to produce the Enliten technology stack, optimized for rolling resistance and wear.
The investment will allow for all tires made in Warren to be equipped with RFID tags that enable more efficient asset management and optimization of fleets’ investments in tires, including retreading. The plant will incorporate technology for digital readiness in tires, including the integration of tire-mounted sensors that support advanced, data-driven insights for more efficient fleet management.
The expansion of the 33-year-old facility is underway, with construction expected to be substantially completed by the end of 2026. Employment will grow from 1,100 to more than 1,400; and the plant’s footprint will grow from 1.97 million square feet to more than 2.8 million square feet.
Source: Bridgestone
