Hyundai Promotes Ross to COO

HD Construction Equipment Hyundai North America recently promoted Michael Ross to the role of COO, where he will oversee daily operations, as well as support Hyundai North America’s president and CEO, Stan Park, in overseeing the organization's operational strategy. 

Ross joined Hyundai in February of 2020 as VP of CE Sales, following 24 years working for other construction equipment manufacturers, working his way up from territory sales manager to director of product/operations. Prior to that he served six years in the U.S. Army after graduating from West Point with a degree in economics. 

Ross worked with Park to help the company navigate through Covid, grow its dealer network, and expand its product and parts support operations. Most recently, Ross served as SVP over Sales, Service, Product, and Marketing, before being promoted to COO.