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Deere Initiative to Integrate Smart Technology

June 30, 2020
John Deere 550K dozer.

Deere & Co. has launched the Smart Industrial strategy, a new vision and operating model it says will accelerate its success in the integration of smart technology innovation with manufacturing.

The strategy is designed to unlock new value for customers and to help them become more profitable and sustainable, Deere said in announcing the move, while simultaneously revolutionizing the agriculture and construction industries through the rapid introduction of new technologies.

Smart Industrial focus

Production Systems: A strategic alignment of products and solutions around Production Systems roadmaps. The new production systems structure enables the company to drive an integrated product roadmap and related investments that span all aspects of a customer’s jobs and to more fully meet customer needs.

Technology Stack: Investments in technology as well as research and development that deliver intelligent solutions to Deere customers through an intuitive technology stack made up of hardware, embedded software, connectivity, data platforms, and applications. These will be seen in Deere’s “smart” machines, systems, and solutions.

Lifecycle Solutions: The enterprise integration of Deere’s aftermarket and support capabilities to more effectively manage customer equipment, service, and technology needs across the full lifetime of a John Deere product, and with a specific lifecycle solution focus on the ownership experience.

“As Deere businesses and those of its customers become more competitive and dynamic, Deere’s track record of technological innovation puts it in a position to anticipate, respond, and outpace those dynamics by offering cutting-edge solutions to enhance customers’ productivity, profitability, and sustainability,” said John May, chair/CEO, in a prepared statement. “The new operating model represents a leap forward in performance for the company from an already strong starting point.”

Deere Smart Industrial organization

Recently appointed as Senior Vice President, Intelligent Solutions Group, Jahmy J. Hindman has been named to a new position as the Chief Technology Officer, reporting to the CEO. Hindman will oversee the Intelligent Solutions Group, responsible for Deere’s end-to-end technology stack, shared enterprise engineering, and John Deere Electronic Solutions product delivery.

Marc A. Howze, currently serving as Chief Administrative Officer, will continue in that role while also assuming enhanced responsibilities in a new role as Group President, Lifecycle Solutions – responsible for leading a team focused on the enterprise-level integration of aftermarket and support capabilities, and a focus on the full ownership experience over the lifetime of Deere’s products.

Cory J. Reed has been appointed to the new role of President, Worldwide Agriculture & Turf Division for Production & Precision Agriculture Equipment and for the Sales & Marketing Regions of the Americas and Australia. In this new role, Reed will be responsible for leading a team to define, develop, and deliver equipment solutions to unlock customer value for production-scale growers in large grains, small grains, and cotton/sugar.

Markwart von Pentz has been appointed to the new role of President, Worldwide Agriculture & Turf Division for Small Ag & Turf and for the Sales & Marketing Regions of Europe, CIS, Asia and Africa. Von Pentz and his team will be responsible for defining, developing, and delivering fit-for-purpose products and solutions to support mid-size and small growers globally, as well as for turf customers. The unit is principally organized around production systems for dairy and livestock as well as high-value crops.

“After 183 years of innovation, Deere continues to transform how it operates to build a more customer-driven and streamlined, nimble organization for the future,” said May. “I couldn’t ask for a more talented, dedicated and focused team to lead us there.”

In order to realize the Smart Industrial vision, Deere will adopt a more disciplined approach to capital allocation by devoting research and investment dollars to the most promising and profitable opportunities. Deere plans to dramatically accelerate the speed with which the company brings priority technology to market to drive value creation and capture it more quickly.

“The new operating model will help us respond to changing market conditions with greater speed and efficiency,” May said.

Source: Deere & Co.

 

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