Equipment Type

Ag Groups Create Data Privacy Principles

Aspects of this agreement contain areas that managers of construction equipment fleets should consider.
December 19, 2014

Rod Sutton is editorial director of Construction Equipment magazine. He is in charge of editorial strategy and writes a monthly column for the magazine, The Sutton Report. He has more than 30 years in construction journalism, and has been with Construction Equipment since 2001.

A collection of agriculture groups and technology providers has put forth a collection of principles on the privacy and security of data gleaned from farms and farm equipment. The principles state, among others, that farmers own information generated on their farming operations and must give approval for any use of that data by a technology provider.

Since construction equipment fleet managers have been raising similar concerns over telematics data generated by their machines, aspects of this agreement contain areas fleets should consider.

  1. Education: User organizations and industry should develop programs that help create educated customers who understand their rights and responsibilities. Technology providers should strive to draft contracts using simple, easy-to-understand language.
  2. Ownership: Farmers own information generated on their farming operations.
  3. Collection, access, control: A provider should be granted permission only with the affirmative and explicit consent of the farmer.
  4. Transparency and consistency: Providers shall notify farmers about the purposes for which they collect and use farm data.
  5. Portability: Farmers should be able to retrieve their data for storage or use in other systems.

The signatories of the Privacy and Security Principles for Farm Data:

  • American Farm Bureau Federation
  • American Soybean Assn.
  • Beck’s Hybrids
  • Dow AgroSciences
  • DuPont Pioneer
  • John Deere
  • National Assn. of Wheat Growers
  • National Corn Growers Assn.
  • National Farmers Union
  • Raven Industries
  • The Climate Corp.
  • USA Rice Federation

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