Machine Care and Image

Feb. 13, 2014

Driving to work, I stopped next to this machine being trailored behind a heavy-duty pickup. It's not an owner-operator, it's a company with its name emblazoned upon the truck.

That gaping hole in the side of the operator's station caught my eye. Then I noticed the dirt and grease, then the snow pack that had been allowed to solidify over night.

Any advice for this company?

About the Author

Rod Sutton

Sutton has served as the editorial lead of Construction Equipment magazine and since 2001. 

Our mission is to help managers of heavy equipment and trucks to improve their performance in acquiring and managing their fleets. One way we do that is with our Executive Institute, where experts share information and ideas that will enable equipment managers to accurately manage equipment costs so that they can deliver the optimum financial benefits to their organizations.

We also have a laser focus on product development, performance, and technology; as well as equipment acquisition, disposal, and maintenance. Our exclusive Field Tests take earthmoving equipment and truck into the field for professional evaluations.

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