The American Rental Association has developed a member program—called “Clean. Safe. Essential”—designed to keep the rental experience safe through the Covid-19 pandemic. The program provides member stores with consistent training on measures to minimize exposure to the coronavirus for customers, staff, vendors, and guests.
Training is based on expertise from the U.S. Centers for Disease Control and Prevention (CDC), World Health Organization (WHO), rental operators and equipment manufacturers. The training is also updated with new guidance from these health organizations and ARA is currently on the third iteration of the content. Upon completion of the “Clean. Safe. Essential.” online training program, ARA members receive a certificate and an implementation kit for their specific location.
More than 3,000 ARA member stores across the construction field are now recognized under the program, according to a press release. Five large equipment rental companies are also participating nationwide including H&E Equipment Services, Herc Rentals, Sunbelt Rentals, Sunstate Equipment, United Rentals and others.
Their endorsement provides key support for a national rental awareness campaign that will be rolled out in 2021 as ARA continues to support members and the vitality of the industry.
The ARA member program designed to help keep the rental experience safe through the Covid-19 pandemic and “We’re pleased that the largest organizations in our membership see the benefits of adding ‘Clean. Safe. Essential.’ to their existing safety initiatives,” said Tony Conant, ARA CEO. “We appreciate their shared commitment to the safety of the rental experience. As more and more rental stores continue to complete the training, the next step is to increase national awareness that rental is clean, safe, and essential to customer success.”
