The American Rental Association (ARA) has added two rental industry leaders to its team.
Josh Nickell, a 20-year rental industry veteran, will be joining ARA to lead program development and member engagement for the equipment segment of ARA’s membership comprised of construction, industrial, and general tool rental.
Nickell has spent a good portion of his life in the rental industry. He worked with his grandfather at a Taylor Rental franchise at a young age and has run Nickell Rental, recognized four times by Inc. Magazine as one of the fastest growing companies in the country.
He has worked at a national rental company and an equipment rental software provider and has served the industry in a consulting capacity. He has been actively involved in ARA volunteer boards and committees.
To support the event segment and lead member engagement and strategic program development, ARA welcomes James Auerbach to serve as the event segment leader. James has spent the past 25 years serving in executive roles in the special event, equipment rental, event production, and hospitality industries. He most recently served as SVP, CE Rental.
“I’m excited to welcome both Josh and James to the executive team," said Tony Conant, ARA CEO. "The opportunity to add these industry thought leaders to the association will increase our intellectual horsepower and add additional industry experience to the ARA staff."
As a result of these hires, ARA plans to design and develop segment specific strategies that will result in programs and services uniquely built for each segment.