Equipment's Electronic Age

Sept. 28, 2010

Rod Sutton, Editor in Chief
Rod Sutton, Editor in Chief

Rod Sutton, Editor in Chief

Traditional news organizations face extraordinary competition these days. Daily newspapers struggle to keep readers who can access news at any time of the day or night and are moving away from traditional ink on paper. Broadcast news has turned to entertainment and opinion in order to keep viewers interested.

We see our mainstream siblings wrestle with this new reality and realize that we, too, must make some serious and significant choices in how we deliver the award-winning equipment information our subscribers have come to expect over the past 25 years or so. We know that our subscribers manage the nation's fleet by day, but they also watch TV, listen to radio, read, and use the Internet.

Recently, we began offering Construction Equipment in digital editions. Subscribers can receive their monthly edition in their e-mail box instead of their post-office box. Response, though minimal, has been higher than expected. But for those subscribers who have the technology and want their equipment information in that medium, we're happy to oblige.

This has always been our driving motivation: Determine what information equipment managers need and deliver it to them in the best possible manner. Our editorial history bears that out. Now, in the electronic age, our editors continue to deliver.

Last month, we broadcast a seminar at (to view go go that brought two industry experts together to provide valuable insight into shop-cost analysis. This month, we'll broadcast a seminar on intelligent compaction. This information is of great value to equipment managers, but it just doesn't work well on paper. We found another way to bring it to the industry.

Another example: We know our subscribers look to us first and foremost for new-product information. It's what we do, and nobody does it better. For those who want to be the first to know about any new product we become aware of, we have an electronic newsletter that includes all the new products from the previous four weeks.

Today's equipment managers can choose more than ink and paper when it comes to product information and management insight. We pledge to continue providing that information, to our traditional standards of high quality, in whatever medium you desire.

Drop me a line at [email protected], or call me at 630/288-8130. I'd love to discuss how we're doing, and how we can continue to meet and exceed your expectations.

630-288-8130, [email protected]