Conexpo promises to be the most electric so far, and that’s not just marketing kitsch: It’s a true statement reflective of manufacturers’ eagerness to show their electric equipment.
In the almost three years since Conexpo 2020, the development (and promotion) of electric equipment, as well as battery and technology partnerships, has been nearly nonstop.
“This show is once every three years,” says Stephen Roy, president of Volvo Construction Equipment North America. “The technology shifts since the 2020 show are quite significant. And I think being there face-to-face helps secure a true sense of where the industry is going."
Attendees this year will see more than hybrids and more than prototypes. They will see electric machines identical to those out in the field logging test hours for eventual refinement, and they’ll also see units for sale right now in North America.
What follows is a small sampling of what attendees can expect to encounter in Las Vegas March 14-18. Be assured there will be more OEMs plugging (in) their wares than mentioned here.
About the Author
Frank RaczonFrank Raczon
Frank Raczon has covered and influenced the equipment industry for 35 years, including 15 years as senior editor of Construction Equipment, and marketing, advertising, and public relations work with the industry's top manufacturers. In addition to authoring "Caterpillar: Modern Earthmoving Marvels" (Motorbooks, 2015), he has won numerous awards in his career, highlighted by nods from the Construction Writers Association, the Association of Equipment Manufacturers, the Business Marketing Association, and BtoB magazine. Raczon has also won a number of awards from publishing peer groups such as ASBPE and TABPI.