Following a process involving internal and external stakeholders, Epiroc Rock Drilling Tools has a new naming structure with a straightforward formula: Epiroc + product line signifier + size.
According to Fredrik Ternström, communication manager, Rock Drilling Tools, the new structure meets a customer wish to simplify and streamline every aspect of the operations.
“With this way of naming products and solutions, we offer customers a logical, more intuitive way of finding what they need," Ternström said. "We help customers save time, money, and effort with ever- better products and solutions. In short, choosing Epiroc brings a lot of benefits to their operations. Naturally, we want the threshold to choose us to be as low as possible, and with a more user-friendly naming structure, we take another step towards that”.
The products offered by Epiroc Rock Drilling Tools will gradually be renamed, and implementation has already started.
The premiere for the new naming structure is scheduled for early 2023, with two new launches, Epiroc DTH drill bits, and Epiroc DTH 5 hammers.
Source: Epiroc
About the Author
Frank Raczon
Frank Raczon has covered and influenced the equipment industry for 35 years, including 15 years as senior editor of Construction Equipment, and marketing, advertising, and public relations work with the industry's top manufacturers. In addition to authoring "Caterpillar: Modern Earthmoving Marvels" (Motorbooks, 2015), he has won numerous awards in his career, highlighted by nods from the Construction Writers Association, the Association of Equipment Manufacturers, the Business Marketing Association, and BtoB magazine. Raczon has also won a number of awards from publishing peer groups such as ASBPE and TABPI.