Propane Council Launches National Brand

July 7, 2021

The Propane Education & Research Council (PERC) launched a new identity for propane that signals a seismic change in how to view this reliable energy source. 

The new brand, “PROPANE Energy for Everyone,” highlights propane’s role in ensuring energy equity and reducing carbon emissions. 

The "PROPANE Energy for Everyone" brand was the top performer in testing with homeowners, business owners, energy influencers, and propane professionals. Millions of Americans use propane for heat, hot water, cooking, and power generation at home and at work. It is also a popular fuel for school buses, emergency first-responder equipment, high-end restaurants, remote farms, and countless other applications.

“Americans are beginning to appreciate the value of propane in a wider energy mix after seeing the vulnerabilities of the electric grid in Texas and California and around the country,” says PERC President and CEO Tucker Perkins. “Propane is clean, affordable, and available right now. Unlike the electric grid, it does not require trillions of dollars in infrastructure investment that will create a burden on those who can least afford it. Propane offers solutions for climate, health, and equity."

The new brand platform is being introduced to national propane providers and state associations with video, direct mail, and marketing collateral that they can use to communicate the benefits of propane to their customers.