EquipmentWatch Quarterly Report: Q4 2014

The new Q4 2014 Quarterly Reports are in, which track trending in the heavy equipment auction and resale markets from October 1 to December 31, 2014.

Targeted to auctioneers, original equipment manufacturers, statisticians, equipment analysts and economists, the Q4 2014 Heavy Equipment Auction and Resale Market Trending Reports are part of the Quarterly Report Series of verified industry intelligence studies designed to establish more robust benchmarks for heavy equipment marketplaces.

What did we see in Q4 2014?

In the Auction (Public) Market:

• Auction sales volume fell 14% from Q3 2014 levels.
• Prices for 4-WD Articulated Wheel Loaders continued to exhibit volatility, with Volvo emerging as the top manufacturer by price.
• Caterpillar models represented 29% of all equipment sold at auction.

In the Resale (Private) Market:

• November showed the largest decline in resale prices for the top 5 subtypes, dropping 10% below any other month.
• Deere controlled 42% of the market share among the top 5 manufacturers.
• The Midwest continued its control of market share through Q4 by holding 38.5% of the market share, up 1.5% from last quarter.

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