A new publication "AEC Web Site Cookbook" from ZweigWhite, a management consulting firm based in Natick, Mass., outlines seven ways a construction firm's website should be producing results. For further information, call 508-651-1559; or visit www.zweigwhite.com/store/igweb
- Generate new leads.
Your website should be a powerful marketing tool, introducing clients to your firm and services.
- Enhance reputation.
A website portraying your firm as a market-sector leader/technical expert can help attract new clients, partners and employees.
- Serve clients.
Improve client service by setting up project and public-involvement websites for them and by providing web-design services and online feedback.
- Attract partners.
Just as your site can attract potential clients, so it can attract partners you may not know.
- Recruit employees.
Your website is one of the first places people look to learn more about your company. Tell them what your firm does and what your workplace is like.
- Improve productivity.
Websites can be used to save time your employees currently spend on administrative tasks.
- Reduce costs.
A website can help cut costs of printing and mailing multiple hard copies of marketing pieces.