The third week in March will be a blur by the time we roll out of Las Vegas at the end of Conexpo-Con/Agg 2005. This is the largest trade show in North America, in any industry, and its scope and breadth can't be adequately described to those who haven't attended one.
Let's throw out some numbers: more than 2,100 exhibits; more than 42 acres of indoor and outdoor space; 27 product-concentration areas. Based on preliminary reports, scores of new products will be unveiled during the Show, and many prototypes will be on display.
Several manufacturers have told us how conducive the Show is to meeting and networking with serious equipment users. To that end, they populate their exhibits with various types of personnel. In addition to sales staff, manufacturers bring in design engineers, product specialists, distributors, and product-support experts. It's a perfect opportunity to dig deep into a product or product line and compare various brands in the same locale.
We're going all out to keep our readers informed of the tremendous volume of product innovation during this week. For those who attend Conexpo-Con/Agg, we'll publish the official Show Daily, which covers not only the events of the day, but also a good percentage of the products on display. For those who can't make the trip, we'll publish the official electronic newsletter, also daily, offering a look at what's happening in Las Vegas.
The real beauty of the electronic newsletter, though, is its longevity and ability to serve as a record. When show attendees return to the job, the newsletters will remind them of key events and products introduced during the week. The e-mails can be forwarded throughout the organization, too, so they can share this information with others within the company.
And the newsletter is free. Log on to ConstructionEquipment.com to access the four electronic reports from Conexpo-Con/Agg 2005. While there, take a look at our other newsletters and register for any or all that are of interest to you.
Above all, stay informed on the developments at the industry's most important exhibition this year. In between visits to the various equipment manufacturers, stop by our booth, #2075 in the North Hall, and say hello.
Rod Sutton, Editor in Chief, 630-288-8130, firstname.lastname@example.org