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Volvo CE Wins Gold for LEGO Construction Vehicle Design

March 19, 2019
Volvo's ZEUX design.

Volvo CE’s concept wheel loader “ZEUX,” a digital prototype for an autonomous construction machine, won the Gold Award in the Professional Concept discipline at the global iF Design Awards on Friday, March 15.

The vehicle showcased innovations such as a roaming eye camera boom and mapping drone, aimed to bring a more “human” aspect to AI-driven vehicles, according to the company. The concept was created from a fully-functioning LEGO Technic play set created by teams from LEGO Technic and Volvo CE.

A focus group of children were also able to interact with the design, and provide feedback.

“This award is a crowning accomplishment on what has been a truly enjoyable partnership with LEGO Technic,” said Mats Bredborg, brand & market communication. “We set out to test ideas for the construction machines of the future and now, not only do we have a blueprint for machine automation, but we are celebrating this innovation on a world stage.”

A judging panel of 67 independent design experts stated:

“This is more than a toy construction play set with a drone for young talents who want to improve their technical skills. Volvo and LEGO teams have combined their professional experience to create a constructive concept for future engineers. What a great way to get the next generation interested in complex thinking while playing.”

Source: Volvo CE

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