Anne Bast has been named vice president, corporate communications for Volvo Construction Equipment’s Europe, Middle East and Africa organization, effective immediately.
As part of the local executive management team, Bast will help drive both internal communications and press relations for the region, as well as continuing to develop corporate communication standards and practices for communications across both the sales and manufacturing businesses.
Based at the regional headquarters in Eskilstuna, Sweden, Bast will co-ordinate the communication of both global and regional information, reporting to regional President Tomas Kuta.
Bast holds a degree in business administration and economics from Sweden’s Mälardalen University and joined Volvo CE in 2000, where she has since held a number of international positions. Her two most recent roles have seen her manage global internal communications at Volvo CE’s Brussels headquarters and, since 2009, lead Volvo CE’s corporate communications efforts in the Asia Pacific region, based in Singapore.
“I am excited about this opportunity and look forward to working in the diverse markets that make up Volvo CE’s largest geographical sales region,” said Bast. “Encompassing everything from emerging markets in Africa, to new production investment in Russia and introducing the latest engine technology in Europe—this region has it all.”