Volvo Achieves Silver Level in I Make America Campaign

November 3, 2011

Volvo CE has achieved silver status for its participation in I Make America, a campaign designed to promote the creation of manufacturing jobs in the United States.

I Make America (IMA) recently celebrated one year as a grassroots campaign promoting the creation of new manufacturing jobs in the U.S. The campaign helps raise awareness of the issue and asks state legislators and members of Congress to create new policies that promote job creation in the manufacturing sector; their focus is on construction projects and the restoration of the United States’ aging infrastructure.


Volvo CE, which has a factory in Shippensburg, Pa., is one of 16 manufacturers to achieve silver or gold status in the campaign thus far. To reach silver level, the company had to realize at least 10 percent employee participation and create a “Day in American Life” video showing its dedication to the American manufacturing sector.

It also had to communicate the IMA message across the company, to vendors, dealers, lawmakers and local media; they achieved this via letters, intranet sites, newsletters, posters, IMA-centered activities and social media channels.


“We are proud of Volvo CE for achieving silver status in the I Make America campaign,” said Association of Equipment Manufacturers (AEM) President Dennis Slater. “As a member of AEM, Volvo CE’s commitment to investing in the American manufacturing jobs of tomorrow is a positive indication that the men and women who make America are important to the nation’s economy.”


Volvo CE is involved in job creation through the ongoing expansion of its Shippensburg facilities. Following the announcement that Volvo is to invest a further $100 million into the plant, construction is set to begin on a new demonstration and training center; there will also be offices for marketing, sales and technology teams.

The factory’s assembly line is also being expanded to make room for the production of wheel loaders, excavators and articulated haulers alongside its current road machinery products.