Mack Trucks posted a new website promoting its soon-to-be-unveiled Class 8 highway tractor as part of the company's 'virtual launch event' this September. So far, hints about the new Mack are still cloudy but Mack has been targeting fuel efficiency this year with its mDRIVE, Automatic Standby Mode, and new MP8 engine with turbo compounding. The website carries one active video and has six more lined up. With the tagline 'The Highway Has a New Hereo', Mack is stressing function, toughness, comfort and compatibility and seems to be taking a no-excuses approach.
Mack is timing the social media debut of its new truck to mesh with the upcoming North American Commercial Vehicle show in Atlanta, September 25-28, 2017.