The Michigan Construction Foundation has a smart idea - talk to the audience in the language they understand.
Videos produced by the foundation take familiar pastimes such as gaming and build the messege about construction as a career into the story. Watch:
Brindley Byrd, executive director of the Michigan Construction Foundation, spoke with Cynthia Canty on Michigan Radio's The Next Idea about getting new workers into the construction industry. Byrd's comments are refreshingly frank and constructive.