Vermeer to Focus on Rental With Big Investment

February 29, 2012

Vermeer is investing $1 million for an internal program that modifies its business operations to deliver better support to the rental market.

The investment will target everything from manufacturing and design to staffing and marketing. Vermeer says its new approach will put engineering resources in a position to design equipment that not only meets the needs of rental customers, but also takes advantage of lean manufacturing to meet the price points of rental customers.