On-Road Equipment Demos

Staff | September 28, 2010

This year's "Demo Expo" is taking that reputation one step further.

The 2007 International Construction and Utility Equipment Exposition (ICUEE) is expanding its working equipment demonstrations with a new ride-and-drive program spotlighting on-road vehicles. In addition to trucks and engines, products available for hands-on comparison will include transmissions, power systems, clutch and brake systems, safety and collision warning systems, hybrid and alternative fuel systems, and fleet, fuel and GPS management systems.

"Exhibitors in the ride-and-drive program will now have the same opportunity as other outdoor exhibitors to show their equipment in action. This offers added value to attendees who are at the show to evaluate and purchase trucks, engines and components," says Nicole Hallada, ICUEE show manager.

Known as "The Demo Expo," ICUEE has long offered equipment demonstrations in outdoor exhibit space suitable for shallow digging, in addition to specific areas for deep digging. Hard-asphalt outdoor exhibit space accommodates above-ground and overhead demonstrations. This year's ICUEE will be held Oct. 16–18 in Louisville, Ky. The 2007 show will be the biggest to date.